Underwear For All Women

I came across the kickstarter for a womens underwear company. Supporting Kickstarters can be a great form of activism and this project seems to be one that all women can benefit from.




The women behind the brand talk about how the underwear industry is controlled by a few companies who don't always offer the best selection. They believe "everyone deserves underwear that fits well, fits good, and is affordable." I totally agree. What really caught my attention was that they refer to this as a political project for women, which really ties into our class.

I also loved how they mentioned wanting to make brand where a daughter, a mother, and a grandmother can all go shopping at the same place.

I will definitely be supporting this company!

http://www.kickstarter.com/projects/2101511591/trace-underwear-for-all-women