http://www.buzzfeed.com/hunterschwarz/un-ad-campaign-shows-what-the-internet-thinks-of-women
This has been going around, so I'm sure some of you have seen it. I thought it was worth posting and discussing however, as I found this campaign to be moving and powerful.
Not only do I love that they used actual searches as proof of how women are seen by many, but I loved that they seem to be targeting women with this campaign. Beneath all of the search terms it says something like "women cannot accept the way things are," and "women need to be seen as equal." I don't think that they would have gone about the campaign in this way if they were trying to persuade the sick bastards who searched this stuff. Rather, I felt this was more of a call for women to stand up for their rights and become mobilized. We need to recognize that sexism and discrimination are not in the past, and actively fight for a more just society.
What did you all think? Did you find this as powerful as I did, and did you interpret its audience in the same way?
I found this to be a powerful campaign. Its simple but it shows so much. I do see women as the audience for this campaign. While I find it hard to believe there are women who don't see women as oppressed but I'm sure they can find at least one thing in the searches that they can relate to in terms of their own experiences.
ReplyDeleteI saw this campaign before and I really love it! I also like how the Google search results are over their mouths, showing how women lose their voice is the overtly, patriarchal society that we live in. I actually decided to look at the Google results myself in order to see if these were in any way photoshopped to make a stronger statement, and they aren't. This is actually what close-minded individuals search for on the internet! What is wrong with people? Like you said, we need to recognize that sexism are NOT IN THE PAST. It is still happening in our society and it needs to be changed. Feminism is not dead. It will never be dead until we realize that sexism and discrimination continue to exist in present day society.
ReplyDeleteI love this campaign, and I think it is an easy way for society to see how sick it really is. I agree with what Ebony and Kirstin said about how oppressive the world really still is. Sexism isn't dead in the least, and this ad showed that. It is very sad that some people will look at this ad campaign and just laugh, or think it's stupid. I know at least one man who would see this and think 'come on you women are going way over the top.' I of course completely disagree with him. He unfortunately is stuck in his comfy patriarchal lifestyle which leaves women in oppressive circumstances.
ReplyDeleteI also Googled some of these terms, and they were the same as in the ad. It is really disturbing. Who is searching this shit?
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